F/Φ ATHENS CONCEPT STORE
F/Φ is a cozy space that feels like home where everything you experience was created with love from artisans around the world.
Travelling the world, the team behind F/Φ realized that there are few moments in life that no matter where you come from bring you joy and a sense of connection with yourself, with others, with nature.
They have seen the passion in people’s eyes when they create unique products. They have met artisans that envision an idea and bring it to life with “meraki” and love… because they know that people don’t buy products, they buy emotions.
They have seen how peaceful people are when they relax in a beautiful, cozy space that makes them feel like home. Enjoying the smell and taste of the coffee, the feel of the cup in their hands, a slice of cake, a conversation with friends, a laugh with family. Life is all about these feelings.
F/Φ’s vision is to build a community where people celebrate love and connection. They have created a cozy space that feels like home where everything you experience was created with love and you can make everything around you, yours. A second home where you can read a book, study or work, play board games with your friends surrounded by handcrafted, one of a kind treasures from artisans around the world.